The Two Step Process for Getting Business Buy-in For Stacked

Insights

Struggling to gain business buy-in for Stacked? Use this proven 2-step framework to frame problems, anticipate objections, align stakeholders, and secure support for tickets and attendance.

July 30, 2024

Jessica Chilman

Table of contents

Key takeaways

  • Frame the problem and show the risk to set context for buy-in.
  • Highlight urgent changes and growing workload to justify attendance.
  • Back proposals with data and ROI to prove value over inaction.
  • Anticipate objections and present concrete solutions and benefits.
  • Leverage ROI examples and credible speakers to strengthen the case.
  • Use discount codes to secure cost-effective participation.

Struggling to convince your company to fund Stacked tickets or justify time away from work?

We understand the challenge. Managing an in-house finance team means juggling heavy workloads under pressure to do more with less. Your finance team is the backbone of the business, keeping operations running smoothly. Equipping them with the right tools and expertise is crucial for efficiency.

That’s why we’re hosting the London in-house finance event, Stacked.

Here’s a proven two-step process to secure business buy-in for attending Stacked.

Step 1: Frame the Problem & Your Why

Frame the problem and risk

  • Clearly state the current obstacle slowing your team. E.g., "We lack tools for real-time data insights."

Highlight a genuine, urgent change

  • E.g., "We’ve added 3 new entities in the past 12 months, doubling our workload."
  • E.g., "Feedback from engagement surveys, eNPS, and exit interviews reveals team frustrations."

Demonstrate the threat or opportunity

  • E.g., "We lack capacity to focus on top company priorities."
  • E.g., "No clear resources or experts for solving key challenges."
  • E.g., "Chance to discover innovations that save time and money for finance."

Back it with stats

  • Prove inaction costs more than action. E.g., Hiring to fix issues costs more than a Stacked ticket + solutions.

The cost of inaction is steep: Replacing or hiring staff costs 0.5–2x an employee’s salary. For a London in-house finance role averaging £45,112 in 2024, adding two team members could cost ¡180,448 next year.

Instead, attend Stacked for £999 (with discount) to learn tools, processes, or innovations that cut manual work and eliminate hiring needs. That’s real ROI.

Step 2: Anticipate and Overcome Objections

E.g., "No bandwidth to attend?"

If your team is overwhelmed, Stacked is the solution. A day out boosts morale, and the event delivers tips, tools, and skills to streamline your finance operations.

E.g., "Unsure about ROI?"

As the first Stacked event, value is proven by speakers like ex-Depop CFO and angel investor Francois Callens, networking with 100+ Xero-scaling finance leaders, and exploring top apps in a sales-free zone.

Avoid short-term savings that leave you lagging. Forward-thinking teams optimize tech stacks and talent to outperform competitors.

Get 50% Off Stacked Tickets with Code ROI50

Unlock 50% off—just £999 + VAT! Click here to apply the code at checkout.

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