Last updated: 2 May 2023
1.1 Important information and who we are
At Mayday Holdings Limited (“we”, “us”, or “our”) we are committed to protecting and respecting your privacy and Personal Data in compliance with the United Kingdom General Data Protection Regulation (“GDPR”), the Data Protection Act 2018, and all other mandatory laws and regulations of the United Kingdom.
- what personal information we are allowed to hold
- how we collect, process, and keep your data safe
- how we protect your privacy as required by law
- your privacy rights and how to exercise them
We encourage you to read this Policy carefully. It will help you make informed decisions about sharing your Personal Data with us.
1.2 Your Data Controller
Mayday Holdings Limited is your Data Controller and is responsible for your Personal Data. We are not obliged by the GDPR to appoint a data protection officer. Therefore, any inquiries about your data should be sent to us by email to email@example.com.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
2. Legal Basis for Data Collection
2.1 Personal Data
“Personal Data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store, and transfer different kinds of Personal Data about you which we have grouped below. Not all of the following types of data will necessarily be collected from you but this is the full scope of data that we collect and when we collect it:
- Profile/Identity Data: This is data relating to your first name, last name, gender, date of birth.
- Contact Data: This is data relating to your phone number, addresses, email addresses.
- Transactional Data: This is information of details and records of all payments you have made for our services or products.
- Technical Data: This is your IP address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to engage with us.
- Customer Support Data: This includes feedback and survey responses.
- Usage Data: information about how you use our website, products and services.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
2.2 Card and payment processing data
We use third-party payment providers to handle card and payment processing data securely. We never see or store any card or payment information. Per Article 6(1)(b) of the General Data Protection Regulation (GDPR) any other data is only used to process your purchase securely and we need to retain data related to all purchases to fulfil our existing legal obligations to account for tax and VAT on all transactions.
2.3 The legal basis for collecting that data
Several justifiable reasons under the GDPR allow the collection and processing of Personal Data. The main avenues we rely on are:
- “Consent”: Certain situations allow us to collect your Personal Data, such as when you tick a box that confirms you are happy to receive email newsletters from us, or ‘opt in’ to a service.
- “Contractual Obligations”: We may require certain information from you in order to fulfil our contractual obligations and provide you with the promised service.
- “Legal Compliance”: We’re required by law to collect and process certain types of data, such as fraudulent activity or other illegal actions.
- “Legitimate Interest”: We might need to collect certain information from you to be able to meet our legitimate interests - this covers aspects that can be reasonably expected as part of running our business, that will not have a material impact on your rights, freedom or interests. For example, your name, so that we have a record of who to contact moving forwards.
3. How we use your personal data
3.1 Our data uses
We will only use your Personal Data when the law allows us to.
3.2 Marketing and content updates
We regularly email website news and information updates to customers, those who have specifically subscribed to our email service, and those who have provided their email address for reasons where there is a legitimate interest to justify the addition to our mailing list following Article 6(1)(a) of the General Data Protection Regulation (GDPR). These communications may suggest or recommend products or services that are directly provided by us and may be of interest to you.
In accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003, we never send bulk unsolicited emails, (popularly known as Spam) to email addresses. We never sell rent or exchange mailing lists.
See section 4.4 below for information on how to opt out of marketing communications.
3.3 Change of purpose
We will only use your Personal Data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
4. Your rights and how you are protected by us
4.1 Your legal rights
Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:
- Right to be informed. You have a right to be informed about our purposes for processing your personal data, how long we store it, and who it will be shared with. We have provided this information to you in this policy.
- Right of access. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it (also known as a "data subject access request"). See section 4.5 below for details on how you can make a data subject access request.
- Right to rectification. You have a right to request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Right to erasure. You have the right to ask us to delete or remove personal data where there is no good reason for us continuing to process it, where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Right to object. You can object to the processing of personal data we hold about you. This effectively allows you to stop or prevent us from processing your personal data. Note that this is not an absolute right and it only applies in certain circumstances, for example:
(i) Where we are processing your personal data for direct marketing purposes.
(ii) Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
(iii) In some cases, we may continue processing your data if we can demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- Right to restrict processing. You have the right to request the restriction or suppression of personal data. Note that this is not an absolute right and it only applies in certain circumstances:
(i) If you want us to establish the data's accuracy.
(ii) Where our use of the data is unlawful but you do not want us to erase it.
(iii) Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
(iv) You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- Right to data portability. You have the right to request the transfer of your personal data to you or to a third party. If you make such a request, we will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
If you wish to make a request under any of these rights, please contact us at firstname.lastname@example.org.
4.2 Your control over Mayday Holdings Limited’s use of your Personal Data
You may request to delete your account at any time by emailing us at email@example.com – this will remove your account page from our systems and our related software.
We guarantee this will delete all stored data.
You can access information associated with your account by logging into the account you created with us.
Your account information will be protected by a single sign-on via Xero for your privacy and security. You need to prevent unauthorized access to your account and personal information by securing your Xero account with an appropriate password, limiting access to your computer or device, and signing off after you have finished accessing your account.
4.3 How Mayday Holdings Limited protects customers' Personal Data
We are concerned with keeping your data secure and protecting it from inappropriate disclosure. Any Personal Data collected by us is only accessible by a limited number of employees who have special access rights to such systems and are bound by obligations of confidentiality. If and when we use subcontractors to store your data, we will not relinquish control of your Personal Data or expose it to security risks that would not have arisen had the data remained in our possession. Unfortunately, no transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Mayday Holdings Limited to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Data, we cannot ensure or warrant the security of any Personal Data you transmit to us. Any such transmission is done at your own risk. If you believe that your interaction with us is no longer secure, please contact us.
4.4 Opting out of marketing communications
You can ask us to stop sending you marketing communications at any time. All emails will include clear instructions on how to unsubscribe from our email service. Such instructions will either include a link to a page to unsubscribe or a valid email address to which you should reply, with “unsubscribe” as the email subject heading.
Where you opt out of receiving these marketing messages, we will continue to retain other Personal Data provided to us as a result of interactions with us not related to your marketing preferences.
4.5 How to request your data and the process for obtaining it
You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). As a customer, you can at any time request details of the data we hold relating to you and you can also request any such data is amended or deleted. Please note that if you request the deletion of your data, this may prevent us from offering any further support relating to your previous purchases. For these purposes please contact firstname.lastname@example.org.
We may need to request specific information from you to help us confirm your identity and ensure you have the right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
5. Your Data and Third Parties
5.1 Sharing your data with third parties
We do not share commercial or technical data with our partners unless we have specifically sought and obtained your prior approval. Where we request such approval, we will always fully disclose how your data is used.
For administrative reasons, customer data and email subscription data may be passed to and stored securely with third-party service providers located outside the EEA (European Economic Area). This is done to backup and preserve your data where it is needed to carry on offering a service to you.
5.2 Third-Party Links
6. How long we retain your data
We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain your Personal Data for a longer period than usual in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
7. Notification of changes and acceptance of policy
All uses of the word "including" mean "including but not limited to" and the enumerated examples are not intended to in any way limit the term which they serve to illustrate. Any email addresses set out in this policy may be used solely for the purpose for which they are stated to be provided, and any unrelated correspondence will be ignored. Unless otherwise required by law, we reserve the right to not respond to emails, even if they relate to a legitimate subject matter for which we have provided an email address. You are more likely to get a reply if your request or question is polite, reasonable, and there is no relatively obvious other way to deal with or answer your concern or question (e.g. FAQs, other areas of our website, etc.).
Our staff are not authorised to contract on behalf of Mayday Holdings Limited, waive rights, or make representations (whether contractual or otherwise). If anything contained in an email from a Mayday Holdings Limited address contradicts anything in this policy, our terms, or any official public announcement on our website, or is inconsistent with or amounts to a waiver of any Mayday Holdings Limited rights, the email content will be read down to grant precedence to the latter. The only exception to this is genuine correspondence expressed to be from the Mayday Holdings Limited legal department.
10. Contact Us