How I
Stacked It
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Kevin Hill
Introducing AdNeo
AdNeo is an ASX listed company that focuses on acquiring, owning, and managing high-growth businesses in the SaaS (Software as a Service) and innovative services sectors. AdNeo owns and operates ApplyDirect, a leader in private job boards for government organisations; Art of Mentoring, a platform for scaling mentorship programs; and Oliver Grace, a leading branding and strategic creative agency.
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Xero for Core Accounting
Everything we’ve built is centred around the Xero ecosystem. Working with group companies in different countries, each with its own currency, we’ve had to develop a support structure that can scale with us and handle the complexity that comes with intercompany operations.
Hubdoc for OCR
Not fully featured for document extraction and processing into Xero, but Hubdoc works well for the volume of transactions we have.
ApprovalMax for Approvals
With multiple group entities and being a listed group, we needed a stronger framework for PO and invoice approvals. ApprovalMax really fits the bill.
Mayday for Intercompany
Having multiple group entities, with different currencies and intergroup transactions, Mayday’s Balancer has really helped us manage intercompany account reconciliations and FX translation of loans. What used to take an hour or two at month-end now takes just seconds. BRAG has also been hugely helpful in simplifying payments made across entities—an elegant solution.
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Syft for Consolidated Reporting
Having tried a number of other reporting tools, I’ve found that Syft has developed nicely in recent months. It handles multi-entity and multi-currency consolidations really well, allows me to drill down from consolidated numbers to the transactional and entity level, offers dashboards populated with the latest Xero data, and includes a really useful Cash Manager for detailed 30/60/90-day cash planning—populated directly from Xero’s AR/AP data.
Employment Hero for HRIS
Employment Hero provides the interface for employees to manage their leave, documentation, and interaction with the business, with Xero Payroll integrated to handle pay runs.
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Airwallex for FX & Payments
Managing payments across multiple countries and entities, the FX and foreign payment capabilities of Airwallex easily outperform dealing with traditional banks. Virtual cards are used to manage all our subscriptions and employee spend, and AWX Payments are integrated into our Xero invoicing to enable customer payments.
Annature for eSignatures
Annature is not integrated into the stack, but a great solution for digitally signing documents. In a small finance team, you might only need a few documents or contracts signed each month, and paying for one or two full licences with DocuSign or PandaDoc can quickly add up. Annature charges per envelope sent—at just a dollar or two per envelope, it’s a really cost-effective option for low volumes.
Accurri for Financial Statements
Accurri is a specialist software for preparing General Purpose financial statements (IFRS/AASB compliant) for audits and stock market release. Easy Xero TB upload, efficient mapping setup, strong version control, and auto-updating figures make it a major upgrade from using Word and Excel—especially useful for year-on-year rollovers.
Ordway for Subscription Management
Ordway is a niche, but solid B2B SaaS subscription management platform. Easy to use, with good Xero integration—including multi-entity connections and two-way sync for invoices and payments. It also offers a full suite of SaaS metric reports.
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