Become a CFO Techstack App Partner
Join forces with the largest community of modern finance leaders.
About CFO Techstack
CFO Techstack is home to a community of 13,000+ forward-thinking finance leaders, with 5,000+ reading our weekly newsletter. It has grown into the largest community of its kind, a reference point for finance leaders and the platforms they run on.
What started as a newsletter is now a broader media and community platform, bringing together original research, editorial content, webinars, peer-to-peer community and live events.
Your opportunity
CFO Techstack builds genuine partnerships with the tools, platforms, and brands that finance leaders already rely on. That means partners showing up in front of the community, not just alongside it: co-hosted events, dinners, and roundtables sit at the heart of this, alongside editorial content and deeper collaboration on the themes shaping modern finance teams.
Our partners bring real expertise, product experience, and customer insight; the kind that comes from working closely with finance teams every day.
CFO Techstack brings an engaged community of finance leaders, the events and formats to bring them together in person, and an independent research and editorial platform to share that expertise through.
We’ve created two pathways so that all apps have a way to partner with CFO Techstack:
Who you’ll reach
Eligibility
To be eligible for the CFO Techstack App Partner Programme, your app must already be used and recommended by members of the CFO Techstack community. We track usage of apps through our weekly How I Stacked It issues, where community members share their techstacks.
Once you’re a Stack Partner, you’ll be eligible to apply for app certification. Certified apps will be required to re-certify once per year.
| Community Partner Eligibility Criteria | Stack Partner Eligibility Criteria |
|---|---|
| At least 2 How I Stacked It mentions | At least 5 How I Stacked It mentions |
| – | Commit to at least one collaboration or sponsorship annually |
| – | Commit to adding 5 How I Stacked It articles annually |
If you don’t currently meet the criteria, please refer to our FAQs.
Benefits
| Benefit | Community Partner | Stack Partner |
|---|---|---|
| Visibility | ||
| Appear in the App Map | ✓ | ✓ |
| Appear in the app comparison tool | ✓ | ✓ |
| App certification | ||
| Eligible to apply for CFO Techstack certification | – | ✓ |
| Once certified, you’ll receive app badges. They’ll be displayed on the App Map and can be used in marketing materials | – | ✓ |
| Eligible for certification co-marketing, e.g. a featured article in the CFO Techstack newsletter, a webinar or posts in The Stack Exchange | – | ✓ |
| Marketing and growth | ||
| Your own events shared in the CFO Techstack newsletter | ✓ | ✓ |
| Co-branded marketing material | – | ✓ |
| Crossbeam exercise to find our audience overlap | – | ✓ |
| Annual call to map out our collaboration activities | – | ✓ |
| Preferential eligibility for feature content, e.g. webinars, e-books, guides, podcasts, co-branded reports and more | – | ✓ |
| Right of first refusal for event sponsorship, e.g. Stacked Conference, Tech Stack Dinners, CFO roundtables, co-branded industry research and more | – | ✓ |
| Connect | ||
| Seats in The Stack Exchange Slack community | ✓ One seat | ✓ Two seats |
| Access to insights from the Finance Leader Advisory Council | – | ✓ |
| Training for your team on CFO Techstack | – | ✓ |
CFO Techstack values
Community First
No pay-to-play, no vendor sits above the community. Every decision serves the community above all else.
Raise the Bar
Good enough isn’t. If we put our name on it, it has to be worth your time and better than last time.
Give and Take
You get out what you put in. We show up first and we’ll celebrate you for giving back too.
Apply to become an App Partner
We’ve created two pathways to partner with CFO Techstack: as a free Community Partner or as a formal Stack Partner. See how each one works below, then apply using the form.
Become a Community Partner
Becoming a Community Partner requires your app to provide details about your app which will mostly be visible to the community. Refer to the details below on how the process works:
Eligibility
Check you have at least 2 How I Stacked It mentions. If you don’t meet this requirement, please refer to our FAQs.
Apply
Submit all of the information requested via the application form. The form will ask a range of questions covering things like your contact details, app details (e.g. logo and app description), a link for customers to start a demo of your app, and category-specific feature information.
Assessment
The CFO Techstack team will check you meet the eligibility requirements and do a brief check of your information before it gets listed in the app map.
Listed
If you pass the assessment, you’ll be added to the app map and the app comparison tool. You’ll be eligible for the benefits shown in the benefits table.
Become a Stack Partner
Becoming a Stack Partner is for apps who want to go deeper with the CFO Techstack community. Here’s how you join:
Apply
Fill in the form to let us know you’re interested in deeper community involvement.
Discuss creating a plan together
We’ll organise a call to see what we can dream up together. Ideally, this will be one or two agreed sponsorships or collaborations. We’ll also complete a Crossbeam exercise to find an audience overlap.
Confirm the proposal
We’ll send you a short, personalised proposal to confirm so we know what we’re working towards.
Kick off collaboration
Let’s jump into doing more for the community together.
Now eligible for certification
Once you’re a Stack Partner, you’ll be eligible to apply for app certification. Please refer to our FAQs for more details.
Tick off annual commitments
As a Stack Partner, you’ll need to commit to contributing 5 How I Stacked It articles per year. You’ll also need to complete at least one collaboration or sponsorship with us. We’ll catch up annually to plan these activities together.
FAQs
I don’t yet meet the eligibility requirements for being a Community Partner. What can I do?
Does the CFO Techstack App Partner Programme cost anything?
How is being a Community Partner different to being a Stack Partner?
What is the Crossbeam exercise for Stack Partners?
What type of collaboration opportunities are there as a Stack Partner?
What is app certification?
How is app certification assessed?
What happens if we don’t pass the assessment criteria for certification?
What gets published from the Stack Partner certified app assessment?
Do we have to sponsor an event or run a webinar to be certified?
How often can I update my app’s information?
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